About the Imaginarium


An imaginarium is a place of wonder… a safe place to learn and to update our maps, to test out and develop practical ideas for application ‘back in the real world’.
Imaginarium Learning & Development is a consultancy that specialises in inspiring the imagination and potential of organisations, leadership, management and individuals through training, coaching, facilitation and strategic development.

Since 1993, we have worked with an amazing collection of companies, always seeking to work in partnership… enhancing the profile of leadership, learning, training and development in our client’s organisation.

As well as leading the market in our specialist fields, we are serious about continuous improvement and ongoing learning, keeping up to date with leadership, management and HR issues. Each key trainer has over 20 years training experience and has worked with over 10,000 people from a range of industries and cultures.

Our aim is to provide flexible, high quality training and learning solutions to all of our client partners.

Our purpose and focus is development, engagement and psychological wellbeing.

Our mission is:

  • To help people ‘update their map’ and become more resilient… so they can perform more effectively in the real world,
  • To make life easier for people in a time of ever increasing complexity and
  • To empower people to be the best they can be.

Find out more about our Pro Bono work!

Why work with Imaginarium?

Here are 4 things that make us special…


Imagine tapping into a wellspring of experience to help your people become more effective, more efficient and even more resourceful.

We have been involved in the learning & development environment for a quarter of a century! In the training and coaching environment, we have encountered and understood the majority of problems and challenges that human beings can face. We are able to draw from a wealth of practical resources, solutions, examples, models, hints, tips and ideas to help get people unstuck (and to help them ‘unstick’ themselves!) As individuals, we continue to learn and develop, keeping what we do fresh and engaging. We ‘get’ people!


Imagine working with a company who regard your success and credibility as highly as their own.

We value not only our own credibility but also the credibility of the company we work with. We know that when we are training and coaching in your company, we represent “learning & development”. We are passionate about advancing the reputation and culture of people development in organisations. We have worked with a vast range of organisational sectors and cultures giving us the ability to adapt from one company to another. We have also worked with many multicultural organisations, with people from all across the globe!

Humour & Enjoyment

Imagine your staff… keen to develop themselves to become even better at what they do.

We love what we do! People who train with us enjoy themselves. We’ve been told that some people laugh and smile more in one day than they normally do in a week! We believe that enjoyment and light-heartedness are one of the most important keys to learning. Wherever we have embedded into an organisation’s culture, people want to attend courses!

Return on Investment

Imagine working with people who care that their service adds measurable value.

It is important to us that whatever we do, it adds value for your company. Sometimes this can be realised in terms of financial profits and savings. Sometimes return on investment is more subtle in terms of staff motivation, efficiency and improved communication. Whether the returns are tangible or intangible we are keen to make sure that we are worth our weight in gold!


The Lead Imaginarian: Joe Cheal

In focusing his training, coaching and consultancy experience into the business environment, Joe has inspired others to achieve outstanding results. Since 1993, he has worked with a broad range of organisational cultures, helping 1000s of people revolutionise the way they work with others. He specialises in human development and psychological wellbeing. His training and coaching sessions are often described as “humorous, thought provoking, interactive and leading to highly practical ideas”.

joe12He holds an MSc in Organisational Development and Neuro Linguistic Technologies, a degree in Philosophy and Psychology, a diploma in Performance Coaching and a diploma in Hypnotherapy, Psychotherapy and NLP.

Joe is also an NLP Master Trainer who enjoys learning new things… by exploring diverse fields of science, language, philosophy and psychology and then integrating these ‘learnings’. He is author of “Solving Impossible Problems”, “Who Stole My Pie?” and co-author of  “The Model Presenter”‘ “The Relationship Dance”, “The Little Book of Resilience” and “The Little Book of Persuasion: Updated”. He is also the creator and editor of the “Powered By NLP” book series and a peer reviewed journal: Acuity.

He is a business mentor for University of Sussex, the career coach for TOPRA and is an active branch committee member of the CIPD.

Lead Associate: Jo Coulson

Jo draws on her 25 years of strategic experience in the global financial services industry, working in London, Tokyo and New York to motivate and empower others to continually develop.  As a skilled trainer, coach and highly motivated learning professional, Jo has worked alongside and supported thousands of people in various organisations, helping them to be market leaders in their sectors.

Jo is an excellent communicator with well-developed interpersonal skills and has a passion for transformation in ever-changing and demanding business environments. Utilising the learning from her MA and NLP qualifications (Trainer and Master Practitioner), Jo is able to constructively and empathetically challenge the thinking of others to reframe their experiences.

Honouring her values of trust, honesty, and integrity, coupled with her warm, friendly personality, Jo regularly receives feedback such as: “Jo quickly builds and maintains rapport with each individual and the group, which really enhances the learning experience enjoyed by everybody on the course.”

Associate Imaginarian: Melody Cheal

Melody runs courses in both the private and the public sector, focusing on interpersonal skills and self-awareness. Over the last 24 years she has worked with International committees, directors, senior managers, teams and front-line staff as an executive coach. She specialises in NLP, emotional intelligence, personal effectiveness, understanding behaviour and leadership.

She holds a degree in Psychology and a diploma in Psychotherapy and NLP, Master Practitioner in NLP and has a MSc in Applied Positive Psychology. She is also a certified Master Trainer of NLP and a Trainer of Hypnosis.

She is author of “Becoming Happy” and co-author of “The Model Presenter”, “The Relationship Dance”, “The Little Book of Resilience” and “The Little Book of Persuasion”.

Partner Companies

368 Theatre Company (Provider of Murder Mystery team events –  click here for more info)

Katalyst Productions (Provider of corporate role-players)

Kentec Training (Provider of Health and Safety Training – click here for more info)

Who have we worked with?

As learning and development specialists, we have experience of working with many organisations (from SMEs to large corporates to public sector) including:



Adoption UK


Ashmolean Museum

Amnesty International

ARA (Aircraft Research Association)

Association of Local Councils

Astra Zeneca & AstraTech




Balfour Beatty (Haden Young)

Bardsley England

Bedford Borough Council

Bedfordshire County Council

Beds Health

Beds Magistrates Courts Committee


Berry Gardens

Belron (Autoglass)

BGP Products

Bio-Products Laboratories (BPL)

Birdlife and Plantlife

Bodleian Library and Ashmolean Museum

British Broadcasting Company (BBC)


Calderdale Council

Cambridge City Council

Cambridge University Libraries

J Murphy & Sons

Langley Search & Selection

Legal & General

Lockheed Martin

London Borough of Camden

Luton Borough Council


Mercedes AMG Performance Powertrains Ltd

Mid Beds District Council

Mylan Pharma

Newham LA


Nightingale Hammerson

North Herts District Council

Notts County Council


Olympic Blinds

Oxford PharmaGenesis

Port of Dover

Porthaven Care

RPD Accountants







Shepherd Stubbs Recruitment

Signature Senior Lifestyle

St. Alban’s DC

Staverton Park Conference Centre

Stevenage Leisure

Storm 12

Sussex Wildlife Trust

Team Domenica

Teignbridge District Council


The Assessment Network

The Wine Society

Three Rivers District Council


Tunbridge Wells Borough Council


University of Hertfordshire

University of Kent

University of Limerick

University of Sussex

Wealden District Council

Welwyn Hatfield Borough Council

Welwyn Hatfield Community Housing Trust

Willmott Dixon

World Animal Protection