About the Imaginarium


chair2An imaginarium is a place of wonder… a safe place to learn… to test out and develop practical ideas for application ‘back in the real world’.
Imaginarium Learning & Development is a consultancy that specialises in inspiring the imagination and potential of organisations, leadership, management and individuals through OD, L&D and Executive Coaching.

Since 1993, we have worked with a wonderful collection of companies, always seeking to work in partnership… enhancing the profile of leadership, learning, training and development in our client’s organisation. As well as leading the market in our specialist fields, we are serious about continuous improvement and ongoing learning, keeping up to date with leadership, management and HR issues. Each key trainer has over 20 years training experience and has worked with over 10,000 people from a range of industries and cultures.

Our aim is to provide flexible, high quality training and learning solutions to all of our clients.

Our mission is to oil the wheels of development… making life easier for people in a time of ever increasing complexity… empowering people to be the best they can be… in order for the world to be the best it can be.

Why work with Imaginarium?

Here are 4 things that make us special…


Imagine tapping into a wellspring of experience to help your people become more effective, more efficient and even more resourceful.

We have been involved in the learning & development environment for a quarter of a century! In the training and coaching environment, we have encountered and understood the majority of problems and challenges that human beings can face. We are able to draw from a wealth of practical resources, solutions, examples, models, hints, tips and ideas to help get people unstuck (and to help them ‘unstick’ themselves!) As individuals, we continue to learn and develop, keeping what we do fresh and engaging. We ‘get’ people!


Imagine working with a company who regard your success and credibility as highly as their own.

We value not only our own credibility but also the credibility of the company we work with. We know that when we are training and coaching in your company, we represent “learning & development”. We are passionate about advancing the reputation and culture of people development in organisations. We have worked with a vast range of organisational sectors and cultures giving us the ability to adapt from one company to another. We have also worked with some highly multicultural organisations, from people from all across the globe.

Humour & Enjoyment

Imagine your staff… keen to develop themselves to become even better at what they do.

We love what we do! People who train with us enjoy themselves. We’ve been told that some people laugh and smile more in one day than they normally do in a week! We believe that enjoyment and light-heartedness are one of the most important keys to learning. Wherever we have embedded into an organisation’s culture, people want to attend courses!

Return on Investment

Imagine working with people who care that their service adds measurable value.

It is important to us that whatever we do, it adds value for your company. Sometimes this can be realised in terms of financial profits and savings. Sometimes return on investment is more subtle in terms of staff motivation, efficiency and improved communication. Whether the returns are tangible or intangible we are keen to make sure that we are worth our weight in gold!

The Lead Imaginarian: Joe Cheal

In focusing his training, coaching and consultancy experience into the business environment, Joe has inspired others to achieve outstanding results. Since 1993, he has worked with a broad range of organisational cultures, helping 1000s of people revolutionise the way they work with others. His training sessions are often described as “humorous, thought provoking, interactive and leading to highly practical ideas”.

joe12He holds an MSc in Organisational Development and Neuro Linguistic Technologies, a degree in Philosophy and Psychology, a diploma in Performance Coaching and a diploma in Hypnotherapy, Psychotherapy and NLP.

Joe is also an NLP Master Trainer who enjoys learning new things… by exploring diverse fields of science, language, philosophy and psychology and then integrating these ‘learnings’. He is author of “Solving Impossible Problems”, “Who Stole My Pie?” and co-author of  “The Model Presenter” and “The Little Book of Persuasion: Updated”. He is also the creator and editor of a peer reviewed journal: Acuity.

He was delighted a while ago when a course delegate wrote about him: “Joe is an excellent combination of Dr Who and Eddie Izzard in presentation style, so made the content fun and accessible.”!!!


Associate Imaginarians

Melody Cheal

Alison Ashley

Jo Coulson


Who have we worked with?

As learning and development specialists, we have experience of working with many organisations including:

Amnesty International
ARA (Aircraft Research Association)
Astra Zeneca & AstraTech
Balfour Beatty (Haden Young)
Bedford Borough Council
Bedfordshire County Council
Beds Health
Beds Magistrates Courts Committee
Berry Gardens
Belron (Autoglass)
BGP Products
Bio-Products Laboratories (BPL)
Birdlife and Plantlife
British Broadcasting Company (BBC)
Calderdale Council
Cambridge City Council
Cambridge University Press
Central Bedfordshire Council
Cognita Schools
Cranfield University
Dixons Stores Group International
Emmaus Village Carlton
Herts Magistrates Courts Committee
Hertsmere Borough Council
J Murphy & Sons
Langley Search & Selection
Legal & General
Lockheed Martin
London Borough of Camden
Luton Borough Council
Mid Beds District Council
Mylan Pharma
Newham LA
North Herts District Council
Olympic Blinds
Shepherd Stubbs Recruitment
St. Alban’s District Council
Staverton Park Conference Centre
Stevenage Leisure
Teignbridge District Council
The Assessment Network
The Wine Society
Three Rivers District Council
University of Hertfordshire
Welwyn Hatfield Borough Council
Welwyn Hatfield Community Housing Trust
Willmott Dixon